Ipsos
Insights Hub

Insights Hub

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Featured insights & publications

Brands Survey

Spotlight*Egypt: Views on Brand Engagement

Digital platforms are rising, but brand engagement in Egypt is still rooted in everyday actions, with personal recommendations leading the way.

08.07.25

Shopper Survey

The 2025 Ramadan Handbook – Egypt Edition

12.02.25

Consumer Behaviour Survey

Spotlight*Egypt - Shopper Behaviour & Attitudes

24.01.25

Economy Survey

Predictions 2025 - Egypt Edition

16.12.24

Financial Security Survey

Spotlight*Egypt - Money & Finance

05.11.24

Shopper 12.02.25

The 2025 Ramadan Handbook – Egypt Edition

Cairo Shopping Shopper Attitudes Behavior

Consumer Behaviour 24.01.25

Spotlight*Egypt - Shopper Behaviour & Attitudes

Economy 16.12.24

Predictions 2025 - Egypt Edition

All content

Artificial Intelligence (AI) Survey

Spotlight*Egypt: Views on AI

Views on AI in Egypt.

24.04.24
Society Survey

Spotlight*Egypt – The 2024 Ramadan Handbook

The 2024 Ramadan Handbook delves into behaviors, shopping trends, attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.

06.03.24
Food & Beverage Survey

Spotlight*Egypt: Views on Food and Health

Despite widespread self-perceptions of good health in Egypt, certain unhealthy behaviors continue to be common.

19.02.24
Economy Survey

Spotlight*Egypt - Views On Inflation

As part of the Spotlight*Egypt series, this report delves into public perceptions regarding the rising prices in Egypt.

15.01.24
Sustainability Survey

Views on Sustainability - Egypt Edition

The public's understanding of sustainability in Egypt.

27.07.23
Consumers Survey

Shopping Redefined: How E-commerce is Reshaping Shopper Behavior in MENA

The changing shopping behaviors and e-commerce's impact on consumers in MENA.

26.05.23
Society Survey

Reflections on Ramadan

Ipsos in UAE has launched a study during Ramadan 2021 in each of KSA, UAE, and Egypt. The research uncovers individuals’ habits during the month when it comes to religious activities, their eating and shopping habits, and media consumption. Below is a consolidated review of the results in the three markets.

15.03.23
Publication

Consumers demand innovation from their energy suppliers

New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.

08.12.22
Sports Survey

Ipsos World Cup 2022 Survey in Egypt

What do Egyptians have to say about the World Cup 2022?

16.11.22
Ipsos Update Publication

Ipsos Update – November 2022

Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

01.11.22
Publication

Where brands and retailers should place their bets this holiday shopping season

Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.

28.10.22
Sports Survey

Profile: The Female World Cup Fan

What does the female World Cup fan look like?

25.10.22

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