Search
-
Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
-
How COVID-19 has brought behaviour change thinking into focus
Understanding what shapes behaviour has been integral for brands and governments during the crisis.
-
Global consumer sentiment still reviving slowly
More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.
-
World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
-
Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
-
Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
-
Ipsos Webinar Series: Life in a Crisis – a Deep Dive
Lessons learned on how HK consumers are coping with the Pandemic on a daily basis, through an in-depth Community research
-
At a global level, consumer sentiment keeps rebounding slowly
Expectations are up significantly in nearly half of the 24 countries surveyed
-
Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.