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Ipsos Launches InnoConstruct to Help Clients Build Better Concepts
InnoConstruct is a new tool for identifying the best combination of concept elements, including headline, insights, benefits, reasons to believe, brand, price, and package.
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
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IPSOS VIEWS: Big Data: A Guided Tour
Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many current discussions about strategies and business plans.
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The Truth, The Whole Truth and Nothing But the Truth
“The truth is rarely pure and never simple,” Oscar Wilde famously pointed out.
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Five Top Tips for Successful Text Analytics
Successfully unearthing text analytics insights does not need to be complicated. With our five top tips, avoid the pitfalls and obtain actionable insights from unstructured text.
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Ipsos Views: Clearing the Fog on Neuroscience
Applied neuroscience is one of the biggest research advancements of our lifetime and methods are now easier, more affordable and have added value for integrating into traditional research.
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A Pop-up Community as an Integrated Research Platform
At Ipsos we believe in a “people first” approach to research. Our community practice is based on our strong belief that innovation and change come from people and not technology.
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[WEBINAR]Ipsos Business Elite Survey - BE: Asia - Hong Kong
You are cordially invited to the launch of the most recent survey of Asia's Business Elite.
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The latest briefing from the Reputation Council
Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. Their mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world.
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[WEBINAR]Ipsos 40th Anniversary Celebration Event
We would be delighted if you would join us on the event of Thursday 24 September at the Park Lane Hotel to celebrate Ipsos' 40th anniversary.