China Luxury Forecast

Ipsos/ Ruder Finn China Luxury Forecast 2014 is in its fifith year and provides an annual analysis of key trends in the luxury sector in Mainland China and Hong Kong.

Ipsos/ Ruder Finn China Luxury Forecast 2014 is in its fifith year and provides an annual analysis of key trends in the luxury sector in Mainland China and Hong Kong. This is the most detailed survey in Greater China looking at the behaviors and attitudes in the luxury sector. With a robust sample of over 1,800 and wide coverage of luxury categories, this survey represents a very powerful tool for luxury brands, media owners and advertisers.

The survey covers consumption habits, in-store experience, purchase locations and media influence. The China Luxury Forecast launched in Shanghai, Beijing and Hong Kong in November.

For more information

Simon Tye Executive Director Ipsos Loyalty
@ [email protected] T  +852 3766.2206

More insights about Luxury

  • Affluent Survey Publication

    Engaging China’s Affluent Consumers

    Through conversations with some of our clients in the luxury industry we have identified five questions that are high on their strategic agendas for the Chinese market.

  • Affluent Publication

    Who are China's Affluent Consumers?

    Chinese consumers account for about one-third of the world’s total spending on luxury, even though only 8% of such consumption takes place on China’s mainland. It is estimated that, by 2025, some 7.5 million affluent Chinese households will be spending Rmb1 trillion (US$147 billion) on luxury goods, this representing a year-on-year growth of 25% since 2016. It is little wonder that China is a top strategic priority for lifestyle and luxury brands.
  • Pricing Publication

    Case Study - Luxury Fashion Brand

    Luxury consumption in China has been enjoying a rapid increase in the past few years. The parallel import luxury products are more popular in the market and therefore become a threat to local business of luxury brands. Find out more from the case study.

Related news