Engaging China’s Affluent Consumers
Through conversations with some of our clients in the luxury industry we have identified five questions that are high on their strategic agendas for the Chinese market.
This paper aims to provide some forward-looking insights into these important topics.
- How important will affluent Chinese consumers be in the future?
- How do these consumers differ from their international counterparts?
- How to engage them when they travel abroad?
- What is needed for a luxury brand to maintain a sense of exclusivity?
- What role will brick-and-mortar boutiques likely play in the future?
