Engaging China’s Affluent Consumers

Through conversations with some of our clients in the luxury industry we have identified five questions that are high on their strategic agendas for the Chinese market.

This paper aims to provide some forward-looking insights into these important topics.

  1. How important will affluent Chinese consumers be in the future?
  2. How do these consumers differ from their international counterparts? 
  3. How to engage them when they travel abroad? 
  4. What is needed for a luxury brand to maintain a sense of exclusivity? 
  5. What role will brick-and-mortar boutiques likely play in the future?

Download

More insights about Luxury

  • Affluent Publication

    Who are China's Affluent Consumers?

    Chinese consumers account for about one-third of the world’s total spending on luxury, even though only 8% of such consumption takes place on China’s mainland. It is estimated that, by 2025, some 7.5 million affluent Chinese households will be spending Rmb1 trillion (US$147 billion) on luxury goods, this representing a year-on-year growth of 25% since 2016. It is little wonder that China is a top strategic priority for lifestyle and luxury brands.
  • Pricing Publication

    Case Study - Luxury Fashion Brand

    Luxury consumption in China has been enjoying a rapid increase in the past few years. The parallel import luxury products are more popular in the market and therefore become a threat to local business of luxury brands. Find out more from the case study.
  • Fashion brand Publication

    Case Study - Luxury Fashion Brand

    The following example showcases how we work with our Luxury clients across a range of issues to deliver actionable insights.

Related news