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The New Lubricant Trade in ASEAN - A Promising New Era
Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008-2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpasses its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.
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Affluent Interest in Summer Travel Is Hitting New Highs
As the summer travel season heats up, the Q2 Ipsos Affluent Barometer reports that a record 72% of Affluents are planning a vacation this summer.
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Ipsos-PayPal Study: APAC Millennials Confident in Online Cross-border Shopping
Ipsos-PayPal study: Millennials in Asia Pacific are comfortable and confident when it comes to online and cross-border shopping. 65 percent of the millennials surveyed have purchased in a foreign currency, while 33 percent have bought from a website that was not in their native language.
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Secrets about Car Purchaser in China
Recently, Ipsos has conducted a survey among current car owners and potential buyers within 3 years in eight cities, including Beijing, Shanghai, Guangzhou, Hangzhou, Xi'an, Wuhan, Shenyang and Chengdu.
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Connected Health: Coming, Ready or Not
Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health…?
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Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity
At Ipsos, we believe that side-by-side intelligence boosts brand health trackers like never before. Read this paper to discover what happens when we combine the individual insight benefits gathered from social media data with survey data. Spoiler alert: Done right, you’ll get dynamic, fast, and contextually rich insight, to help unlock our understanding of consumer perceptions and brand associations.
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IPSOS VIEWS: Is the Behavioural Lens Out of Focus?
In this Ipsos Views paper, Pascal Bourgeat takes the helicopter view of behaviour to show that the lens we use is often out of focus and why. He then sets out to show a simpler and clearer view of how (economic) behaviour works from the overlap of various areas of behavioural science, and presents examples from different industry sectors.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): July 2016 ASIAME
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) for July 2016 was released today for the following countries: Australia, China, India, Japan & South Korea.
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Press Release: Online Security Top of Mind for Asian 18 Year Olds
The Perils and Possibilities: Growing Up Online poll took place among 18 year olds with internet access in 25 countries around the world. This UNICEF / Ipsos study shares insights on teenagers’ behavior and expectations from the online world they grew up with.
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Ad of the Month: Vita HK Style Coffee
Hong Kong’s obsession with imported consumable goods – especially among youngsters – doesn't seem to fade. This Vita HK Style Coffee ad smartly plays on this trend, contrasting both the ‘Italia-no’ perception when it comes to coffee (Cappuccino, Latte etc) with local values (啡走).