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Press Release: Defining Malaysians and Singaporeans
New Ipsos Malaysia & Singapore study attempts to define what it truly means to be Malaysian and Singaporean today. Although both cultures share the same roots, and are alike in many ways, have their values become different since the separation 50 years ago?
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Press Release: Ipsos Wins Gold at 2016 Market Research Agency Award in Hong Kong
Hong Kong – 3 June 2016. Market research Agency Ipsos today announces winning Gold at this year’s Agency of the Year Awards, in the Market research category.
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A Powerful Segmentation
Just like the best films, data can tell a story too - you just need to know where to look.
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Ad of the Month: Cafe de Coral
The recent Cafe de Coral ad featuring Dayo Wong is part of their repositioning plan. The ad highlights the important but always forgotten values in our everyday lives – create happiness and show your love to people around you.
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Ipsos Food CHATs Report
Welcome to the first annual Ipsos Food CHATs report. Three years ago Ipsos recognised that a great rate of change was occurring in the food and beverage sector in Australia. Much of the conversation around change in this space has been based on our fascination and love of good food which we, as Australians, are so fortunate to be able to access in abundance.
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Chinese Outbound Tourist (City) Consumption
WTCF successfully organized its members, such as China International Travel Service Limited, Head Office (CITS), China Youth Travel Service (CYTS), CAISSA (China), and UTS, to actively involve in the survey, and again, commissioned Ipsos, one of the world’s three biggest market research institutions to carry out the social survey in the following six months in China.
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Ipsos Delivers a Curated Insight Ecosystem With Newly Launched Insight Cloud
Paris, 17 May 2016 - In a digital age awash with information, business leaders need intelligence beyond data to drive success. Recognising a growing need to find relevant information and make sense of it, Ipsos has developed the Insight Cloud, an ‘always on’ socialised intelligence platform. The cloud-based solution facilitates the curation of insights from multiple sources and reinvents how insights are connected, shared and activated within a client organisation.
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Psychological Health and Safety in your Workplaces
Psychological Health and Safety in your Workplaces