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Enterprise Feedback Management
There has been much talk about Enterprise Feedback Management in recent times, but to many, it may be difficult to understand how to achieve real business success with it. This paper is designed to provide an overview and explain how, when deployed correctly...
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How to Avoid Becoming a Budget Destination
Despite its tiny size relative to much larger neighbors, Hong Kong wields disproportionate influence on the travel market both with residents who travel extensively as well as being a key destination in the region.
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Case Study - Leading shopping mall in Hong Kong
To understand the changing needs of the key customer segments and their behaviours in relation to the client's brand and competitors.
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Keys to Leadership Success in Hong Kong and China
Dragonfly Group and Ipsos decided to partner in 2012 to investigate managers’ evaluations of corporate leaders in China and Hong Kong.
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Ipsos MediaCT Launches PLSme!
Ipsos MediaCT Launches PLSme! A unique approach to measuring appeal, brand engagement and monetisation for media and content players.
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The Power of Employer Branding
With unemployment rates in most APAC countries under 5%, employees’ confidence in their ability to easily find another job is predictably high.
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Wellness & Convenience driving new growth in Food Retail
The Asia Pacific region’s food industry is one of the fastest growing and is expected to reach a 33% market share in the global food and beverage market in 2014.
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The Ad Blog - Ad of the Month: Allianz TVC
It’s got great visual creative that captures not only the atmosphere of many Asian countries, its supported by strong emotional messaging – that goes beyond the products Allianz sells, to engage the viewer at an emotive level.
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[WEBINAR]PLSme! A model for decision making in media and content
Ipsos MediaCT developped “PLSme!”, a new framework for understanding audience relationships with media content and brands.
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[WEBINAR]Keys to Leadership Success in Hong Kong and China
Dragonfly Group and Ipsos decided to partner in 2012 to investigate managers’ evaluations of corporate leaders in China and Hong Kong.