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A Tale of two Markets
Companies around the world are increasingly interested in upscale consumers. This growing interest isn’t just among luxury brands, but increasingly extends across many categories and price points. The challenge, however, is a shortage of actionable, reliable information about higher-end consumers on a global scale. When studies are available
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Rise of the Silver Dollar
As the world’s population ages, there is value in segmenting the more mature consumers into two distinct categories: those 50 to 70 - the “Silver Hair” segment - who have at least a decade or more of work to go, compared to the older old who may be less active than the first group.
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Mothering Excellence
The global focus of development and growth has firmly shifted to Asia and this is most evidenced in the increasing source of consumer trends across this diverse region.
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Deconstructing Premium in China’s Emerging Middle Class
The emerging middle class in China is rapidly expanding. In fact the OECD states the BRIC countries will have as much as 75% of the economic influence in the world by 2020.
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The CNCBI Cross-border Banking Demand Index
The CNCBI Cross-border Banking Demand Index captures the trends of cross-border demand from mainland companies and individuals for banking services provided by banks in Hong Kong in the next quarter, based on the results of a quarterly survey over mainland companies and individuals conducted by international market research firm Ipsos.
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[WEBINAR]Ipsos HK Seminar: Deconstructing Premium in China's Emerging Middle Class
The emerging middle class in China is rapidly expanding. In fact the OECD states the BRIC countries will have as much as 75% of the economic influence in the world by 2020.
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Evaluating New Ways to Fund TV Content
Clare Lui, Executive Director – Ipsos MediaCT shared at a recent Ipsos HK Client Seminar result from a new and exclusive Ipsos Study which assesses the Advertiser Sponsored Programming market in Hong Kong, the UK and the USA.
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How Hong Kong SMEs are Growing in the Digital Economy
The Internet creates opportunities that make it easier for entrepreneurs to start new businesses, for small businesses to grow, and for all businesses to increase productivity.
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[WEBINAR]Ipsos HK Seminar: Evaluating New Ways to Fund TV Content
What is acceptable and unacceptable in terms of company involvement in television content? For example, could an oil company sponsor a surfing program? Or could a charity fund its own TV show?