Consumers

Getting an accurate and complete answer to the question of who you compete with is critical.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end of year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.

Significant month-on-month gains in consumer sentiment recorded in seven markets

Consumer sentiment remains significantly lower than a year ago in most countries

Understanding the power of spontaneous reactions to develop stronger innovations

Ipsos - 2021 Consumer Predictions in Hong Kong, APAC & the World

Consumer sentiment is back to pre-pandemic levels in Australia and holds up in most of Europe while it dips in the U.S.

Expectations are up significantly in nearly half of the 24 countries surveyed