Consumers

Understanding the power of spontaneous reactions to develop stronger innovations

Ipsos - 2021 Consumer Predictions in Hong Kong, APAC & the World

Consumer sentiment is back to pre-pandemic levels in Australia and holds up in most of Europe while it dips in the U.S.

Expectations are up significantly in nearly half of the 24 countries surveyed

Consumer expectations are picking up.

Consumer sentiment has declined sharply in almost every country.

Hong Kong - New Ipsos Study on the impact of Covid-19 on Hong Kong Consumers reveals big shifts in consumption patterns – but no imminent collapse of consumer confidence.

Two months after the first coronavirus outbreak reports, China loses its status of consumer sentiment champion to Saudi Arabia while Italy, Japan, South Korea, Mexico and the United States see a notable drop in their expectations Index since February.

Ipsos has launched series of “Research on Consumers in the Outbreak” to analyse Chinese public opinion on COVID-19 and what’s the impact of COVID-19 on Chinese Consumers.