Consumers


Consumers Survey

Drop in global consumer confidence slows

Consumer expectations are picking up.
Consumers Survey

Global consumer confidence at its lowest in years

Consumer sentiment has declined sharply in almost every country.

Press Release - New Ipsos Study on the impact of Covid-19 on Hong Kong Consumers

Hong Kong - New Ipsos Study on the impact of Covid-19 on Hong Kong Consumers reveals big shifts in consumption patterns – but no imminent collapse of consumer confidence.
Consumers Survey

March 2020: Consumer confidence still holding up globally, but expectations are down

Two months after the first coronavirus outbreak reports, China loses its status of consumer sentiment champion to Saudi Arabia while Italy, Japan, South Korea, Mexico and the United States see a notable drop in their expectations Index since February.
Consumers Survey

Optimism and Anxieties during COVID-19 Outbreak

Ipsos has launched series of “Research on Consumers in the Outbreak” to analyse Chinese public opinion on COVID-19 and what’s the impact of COVID-19 on Chinese Consumers.
Consumers Survey

Wearables Fail to Make a Real Mark in Hong Kong

The Hong Kong market is getting completely saturated with tech hardware, and consumers do not seem in a rush to buy a lot more, according to the latest Media Atlas Survey by Ipsos.

Alcoholic Drinks: What's Trending?

The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.

5 Questions You Need to Ask to Impact the Path to Purchase

Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
Consumers Publication

Sensory Spatial Segmentation

​Segmentation applied to product testing.