Consumption

Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.

MediaCell is a versatile solution with a number of potential applications.

The following example showcases how we work with our Luxury clients across a range of issues to deliver actionable insights.

Since its launch in 2006, the Ipsos Media Atlas survey continues to reveal the media consumption, attitudes and lifestyle habits of Hong Kong consumers. Nine years on, we compared the 2006 survey results with this year’s to reveal the evolution of Hong Kong consumers.

Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.

With outbound travel from Hong Kong and Macau expected to maintain stable growth, local travel agents able to cater to changing customer needs by providing unique and innovative packaged tours will be best positioned to lead the industry.

As the world’s population ages, there is value in segmenting the more mature consumers into two distinct categories: those 50 to 70 - the “Silver Hair” segment - who have at least a decade or more of work to go, compared to the older old who may be less active than the first group.

The Ipsos/ Ruder Finn China Luxury Forecast 2012 surveys luxury consumers in the mainland China and Hong Kong.