Digital


Digital Survey

  The Metaverse Economics

In Metaverses, economic activity relies on the authenticity of digital assets like your metaverse home vehicle, car, farm furniture, clothing, and books.
Digital Survey

The Metaverse Perception for Hong Kong

The awareness of Metaverse has accelerated, and understanding consumers' perception about the concept is vital for brands to succeed in this new immersive environment.

Ipsos assisted MTT Group Holdings Limited to successfully IPO in Hong Kong (2350.HK)

IPSOS HongKong (referre to "Ipsos") provides exclusive industry consulting services for MTT Group Holdings Limited to IPO in Hong Kong. We warmly congratulate it.
Affluent Webinar

[WEBINAR] LUXURY: DIVERSE & DIGITAL

In this session, Javier Calvar, Head of Market Strategy & Understanding at Ipsos in Hong Kong, will share insights on how the pandemic is changing business models and potential implications for brand owners.
Digital Publication

Beyond the Hype: Innovation predictions in the era of Machine Learning

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
Shopper Publication

Beyond omnichannel to convergent commerce ecosystems

Integrating retail into consumers’ everyday lives
Digital Publication

Ipsos.Digital, automated online market research platform offering clients access to fast research capabilities

Ipsos.Digital, a fully automated online market research platform, offering clients access to fast, simplified global research capabilities and insights. This tool seamlessly provides clients with the best of technology and expertise and applies Ipsos’ principles of Security, Simplicity, Speed and Substance.
Digital Survey

Ipsos in Hong Kong conducted the study “Smarter Digital City – A Refreshed Look at Export” for Google

As part of its Smarter Digital City initiative, Google Hong Kong released its “Smarter Digital City - A Refreshed Look at Export” report conducted by Ipsos, illustrating how exporters in Hong Kong thrive with increased digital capabilities.
Digital Publication

Navigating the changing dynamic of e-commerce and DTC relationships

We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.