Market Research


Market Research Publication

ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
Market Research Publication

FastFacts Do-It-Yourself Case Studies

Get fast answers to your business questions with our full end-to-end solution.
Public opinion Webinar

KEYS - The inclusion imperative

Rethinking our Assumptions
Digital Survey

Ipsos in Hong Kong conducted the study “Smarter Digital City – A Refreshed Look at Export” for Google

As part of its Smarter Digital City initiative, Google Hong Kong released its “Smarter Digital City - A Refreshed Look at Export” report conducted by Ipsos, illustrating how exporters in Hong Kong thrive with increased digital capabilities.
Insights Publication

Harnessing the Power of Data

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
Market Research Publication

Ipsos Update – December 2021

This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
Methodology Publication

Time to Decide

Measuring response time for innovation and brand growth.

KEYS - A WEBINAR SERIES - STANDING OUT FROM THE CROWD

Making Your Mark in the Moments That Matter
Surveys Survey

HK & Global Insights - Customer Experience Edition

HK & Global Insights - Customer Experience Edition (November 2020)