Market Research

Over the past 7 years, Media Atlas has looked at many groups and sectors of the Hong Kong population. This year, we focus on the poorest 20% of the Hong Kong population.

Following a better-than-expected year, marketers are more optimistic, but will place greater emphasis on growing brand loyalty, integrated campaigns, ROI and overall effectiveness.

Ipsos HK releases highlight findings from the Ipsos Global @dvisor survey which includes consumers from across Asia Pacific.

The survey of more than 500 Hong Kong customers aged between 15 and 59 was conducted between November 19 and December 7, 2012 by research company Ipsos.

Ipsos Regional business sentiment survey

In today’s Pearl of the Orient, a glass of a fullbodied Bordeaux seems easier to come by than a cup of a potent baijiu.

Leading global market intelligence market research firm Ipsos has been ranked again as the number one market research company as part of Marketing Magazine's Agency of the Year 2012 survey.