Leveraging the Social Media Paradox

Is social media an ineffective marketing tool?

Is social media an ineffective marketing tool? Not at all. Numerous campaigns have used social to deliver powerful brand effects. The key is to acknowledge that your most enthusiastic fans are most likely to engage and use that insight to develop strategies that harness their evangelism..
How?

For more information, please contact:
Mr Michael Joyce – Executive Director, Ipsos Hong Kong
Phone: + 852 28378218  Email: [email protected]

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Media & Brand Communication