Generations

The Ipsos Generations report: Continuity or Rupture will be launched on Tuesday 12 May 2026. Watch the replay of our KEYS Webinar.

How the collision between past and present is shaping the fragmented future of Brazil

Many people across 30 countries don’t think the key concerns of today will be solved over the next five years, writes Melissa Dunne.

In five charts, Melissa Dunne looks at how MAGA-style politics are boosting and, in some cases, hobbling leaders around the globe.

Rejuvenating a Heritage Brand for Gen Z in North America

Join us for our new KEYS webinar and gain a deeper understanding of the current dynamics shaping the middle class globally.

Equality, Education, Wellness … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

Gen Z, Millennial, Gen X and Boomer men and women may all work at the same company, but in some cases bring divergent views on everything from DEI policies to mental health days.