Generations

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.

Generations, Sports, Work… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Are workplace generations a myth? New Ipsos data from 30 countries reveals why focusing on life and career stage, rather than age, builds better workforce strategies, says Emily Cooke.

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.

The Ipsos Generations report: Continuity or Rupture will be launched on Tuesday 12 May 2026. Watch the replay of our KEYS Webinar.

How the collision between past and present is shaping the fragmented future of Brazil

Many people across 30 countries don’t think the key concerns of today will be solved over the next five years, writes Melissa Dunne.

In five charts, Melissa Dunne looks at how MAGA-style politics are boosting and, in some cases, hobbling leaders around the globe.

Rejuvenating a Heritage Brand for Gen Z in North America