This information sheet provides information about the research and what is involved in participating. Please ask us if you would like more information.
Ipsos MRBI conducted a telephone survey on radio listening activity in April, following the widespread restrictions on movement placed on the entire population due to the Coronavirus outbreak. The survey was conducted to provide visibility on radio listening activity in this period and to understand the impact on listening behaviour among the population since restrictions were put in place.
Irish people are partaking in more individual sport and recreational walking during the ongoing COVID-19 restrictions. That was the key finding of Ipsos research published by Sport Ireland, which shows a surge in numbers walking, cycling and running since the restrictions were put in place in March.
You are being invited to take part in a telephone survey. This forms part of a research project conducted by researchers at University College Cork and Ipsos MRBI a market research company entitled: “Estimating the burden of symptomatic disease in the community and the impact of public health measures on physical, mental and social wellbeing”.
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
the latest JNLR/Ipsos MRBI report into radio listening is published today (6th February 2020). It covers the 12-month period from January to December 2019.
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.
