It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
Highlights from December 2019 Social Networking Tracker:
Both LinkedIn and Pinterest recorded increases of 5% for account ownership in December 2019. LinkedIn now holds a 35% account ownership, and Pinterest holds 27%.
While TikTok account ownership stands at just 6%, 43% of account owners use it daily. This represents over 90,000 Irish adults aged 15+.
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
