Advertising

Vodafone jump one place to take the top spot for the August BrandShout, followed by Aldi holding second position, joint with Lidl. Bank of Ireland in fourth, with new comer Specsavers at fifth position.

Bank of Ireland rises to number one in the July BrandShout, the first time a bank has taken the top spot. Aldi has dropped one place to joint second with Vodafone. Followed by Lidl in fourth and the HSE/Covid-19 holding steady in fifth.

Aldi steps up one place to the top spot in brand recall for June, followed by Vodafone and then Coke/Diet Coke (both brands ranked sixth in May). Virgin Media is up six places to number four, followed by HSE/Covid-19 in fifth position, its lowest registered so far this year.

Lidl holds the top spot in the May brand recall, followed by Aldi and the HSE/Covid-19. Bank of Ireland jump to number four following their ‘F-Word’ campaign.

Supermarkets continue to dominate in brand recall, with Lidl claiming the top spot, followed by Aldi. HSE/Covid-19 drops to number 3 as we see a ten-point jump for Tesco to number 4, followed by Supervalu.

The HSE reclaims the top spot for spontaneous brand recall in March, follow by Lidl, which holds steady at number two.

As lockdown continues due to Covid-19, it is unsurprising that supermarkets hold the top 3 spots for spontaneous brand recall, led by Aldi. These are followed by the HSE, which received the most mentions in January.

Ipsos MRBI research on advertising saliency shows that the public awareness Covid-19 ads jumped from eight spot in December, to number one spot in January.

Ipsos MRBI research on advertising saliency in October in 2017 shows retail and telecoms brands dominate.