Media Measurement

Bank of Ireland rises to number one in the July BrandShout, the first time a bank has taken the top spot. Aldi has dropped one place to joint second with Vodafone. Followed by Lidl in fourth and the HSE/Covid-19 holding steady in fifth.

Aldi steps up one place to the top spot in brand recall for June, followed by Vodafone and then Coke/Diet Coke (both brands ranked sixth in May). Virgin Media is up six places to number four, followed by HSE/Covid-19 in fifth position, its lowest registered so far this year.

The new JNLR digital listening report shows digital listening growing, especially among young people, with smart speakers the new frontier for digital radio.

Ipsos MRBI/JNLR 2019/3 Summary Results

The latest JNLR/Ipsos MRBI report into radio listening is published today (7th February 2018). It covers the 12-month period from January to December 2018.

Ipsos MRBI research on advertising saliency in August in 2017 shows retail and telecoms brands dominate.