1 in 2 Urban Indians urge govt. to prioritize economic recovery from COVID19 over combating climate change: Ipsos World Earth Day 2021 global survey

1 in 2 Urban Indians urge govt. to prioritize economic recovery from COVID19 over combating climate change: Ipsos World Earth Day 2021 global survey ; Combating climate change a shared responsibility – of govt, businesses & citizens

Earth Day 2021

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  • Madhurima Bhatia Media Relations and Content lead
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April 22nd is World Earth Day. A new global survey by Ipsos shows at least 1 in 2 (52%) urban Indians believe, govt should be focusing on the economic recovery from COVID19, over combating climate change. 

Right now, combating the second wave of COVID19 itself is overwhelming and not to forget the collateral impact on the economy, of both the 1st and the 2nd wave – urban Indians display discretion by urging govt to focus on the gargantuan pandemic and its economic damage over climate change challenges,” says Amit Adarkar, CEO, Ipsos India.

Combating Climate Change, Shared Responsibility

Urban Indians expect each stakeholder (govt, businesses and citizens) to step up – 65% urban Indians believe govt should play a responsible role in tacking climate change in order to avoid failing in the eyes of citizens; 68% urban Indians want businesses to combat climate change for the sake of their employees and customers; 69% urban Indians want individuals to combat climate change for the sake of future generations.

“2021 is a super year for international environmental policy with major deals in progress on climate, biodiversity, food and oceans. There is consensus across stakeholders that only collective effort can provide the outcomes,” says Amit Adarkar, CEO, Ipsos India.

Top 3 behavioral changes urban Indians plan to adopt once COVID19 restrictions are lifted!

Top three behavioural changes urban Indians plan to make a way of life included: 49% urban Indians say they will be doing what they can, to avoid throwing away food (e.g. making a list before shopping, keeping track of what needs eating, using up leftovers); 46% will be doing errands and journeys on foot or by bike rather than by car, e.g. their commute, school run, trips to the shops; and 46% will be buying only what they really need, rather than shopping for clothes, shoes and other things for fun (online or in person). 

Adoption of behavioral changes (on food, spending and commuting) could be the best decisions on combating climate change on World Earth Day,” added Amit Adarkar, CEO, Ipsos India.   

Personal actions on Climate Change 2021  

Urban Indians plan to do the following at an individual level: Recycling materials such as glass, paper, and plastic (62%), avoiding products which have a lot of packaging (61%), walking, cycling or using public transport instead of driving a car or motorbike (60%); Avoiding buying new goods, for example mending what you have or buying used products instead (59%), Not flying, or replacing some flights with train or bus journeys (57%), Eating fewer dairy products or replacing dairy products with alternatives such as soya milk (56%), Saving water at home, for example by having shorter showers or not watering your garden/yard (54%), Eating less meat, or replacing the meat in some meals with alternatives such as beans (53%) and Saving energy at home, for example by installing insulation or switching off lights (52%).

The author(s)

  • Madhurima Bhatia Media Relations and Content lead

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