Ather Rizta: Is the electric innovation redefining family commute?
Ather Rizta: Is the electric innovation redefining family commute?

Ather Rizta: Is the electric innovation redefining family commute?

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up to date through the lens of research.

Ather Energy, a pioneer in India's electric vehicle industry, has launched a new family-oriented electric scooter, Ather Rizta. This scooter, designed for practicality, comfort, and affordability, offers impressive features like attractive entry-level pricing, industry-leading storage, advanced safety measures, reliable tech, and seamless connectivity. Ather Rizta also comes with add-ons like tech-loaded Halo helmets.

Ipsos Auto Experts see opportunities for Ather Rizta in the rising demand for electric vehicles and its competitive price point. However, challenges include a high charging time and premium pricing for special features and add-ons. Despite these potential hurdles, Ather Rizta's unique offerings make it a potential game-changer in the family scooter market.

Click on the document to read the full POV.

Download

The author(s)

Related news