Emerging Trends in Automotive 2025 

The Tenth Edition of Ipsos Global Trends was launched in October 2024. Focusing on nine trends shaping society, markets and people, the report is a marketers guide to understand current consumer sentiments in the economy. (Ipsos Global Trends 2024 | Ipsos)

Based on this, Ipsos India Automotive experts have identified the key trends which demonstrate a significant impact on the automotive sector in India. These serve as crucial focal points for understanding how the industry can adapt to evolving consumer needs.  

Our latest report "Emerging Trends in Automotive 2025" examines three key trends that will shape the Indian industry's future:

Climate Convergence: With the rising interest for low-emission mobility, electric vehicles (EVs) have become a big topic for discussion among India car buyers. Climate change is pushing the automotive sector to accelerate the transition to EVs and develop more sustainable manufacturing processes. There is a growing need for organizations to focus on demonstrating commitment towards the environment at the organisation and market level. 

Globalization Fractures: While the world remains highly interconnected,  for some, national pride is about buying exclusively Indian products– yet for others it is about having access to best from global players. Indian buyers are increasingly recognizing the quality and value of domestically produced vehicles, which are often designed to suit the specific needs of Indian roads and climate. There's a growing emphasis on balancing global integration with local resilience.

TechnoWonder: Technology has a big role to play in the sector– be it revolutionizing safety with AI and ADAS technology or creating more connected and personalized vehicle experiences. Ensuring equitable access to these technologies across different socio-economic groups will be important to prevent disparities in mobility and opportunity.

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