Generations: Finding Common Ground in a Changing World
We are all, in different ways, products of our own cultures and contexts.
Where you were born and when you were born matters. Using a generational lens is an effective way of understanding how and why societies and consumers change. Then only then can we effectively tailor communications, product development, and service delivery to the values and expectations of different cohorts.
The anticipated global population decline, expected to begin mid-century, now seems inevitable. Over 30 countries are already experiencing this reality, with fertility rates dropping faster than predicted.
Ipsos India recently conducted a webinar titled ‘Generations: Finding Common Ground in a Changing World – A Conversation,’ which delved into these demographic shifts. As these changes become central political issues, businesses must prepare accordingly.
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