Generations

Dear Brands, Are You Silver Savvy?
Generations Publication

Dear Brands, Are You Silver Savvy?

The article highlights the growing spending power of India's “Silvers,” urging brands to cater to their diverse needs and preferences.
Ipsos Update – June 2025
Ipsos Update Publication

Ipsos Update – June 2025

Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
IPSOS INDIA WRAP 2024
Insights Publication

IPSOS INDIA WRAP 2024

As we wrap up the year, here are some key highlights from 2024. Your trustworthy knowledge & research partners have been quite busy this year.
: Gen Zs in Auto– Influencers Today, Customers Tomorrow
AUTOMATION Publication

Gen Zs in Auto– Influencers Today, Customers Tomorrow

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
Generations: Finding Common Ground in a Changing World
Generations Publication

Generations: Finding Common Ground in a Changing World

Discover how generational shifts and demographic changes are reshaping consumer expectations.
Ipsos Generations
Generations Survey

Low awareness among Indians about generations’ labels & their own cohort: Ipsos Generations Report 2024

One-size-fits-all may not work for brands and could lead to missing business opportunities
Ipsos Update | Inflation | Pride [ Generations
Generations Publication

Ipsos Update – June 2024

Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.