Generations

The article highlights the growing spending power of India's “Silvers,” urging brands to cater to their diverse needs and preferences.

Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

As we wrap up the year, here are some key highlights from 2024. Your trustworthy knowledge & research partners have been quite busy this year.

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

Discover how generational shifts and demographic changes are reshaping consumer expectations.

One-size-fits-all may not work for brands and could lead to missing business opportunities

Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.