Generation Z

AI
AI Publication

Ipsos AI Monitor 2026- India Report

Excitement outpaces anxiety in the AI landscape among Indians.
a happy Gen Z couple sorting out food items
Health Publication

Gen Z and the Plant-Powered Plate: Trends and Insights

Brands that resonate will successfully transition plant-based options from niche appeal to mainstream acceptance, redefining food culture in young Gen Z India.
Generations: Finding Common Ground in a Changing World
Generations Publication

Generations: Finding Common Ground in a Changing World

Discover how generational shifts and demographic changes are reshaping consumer expectations.
Ipsos Generations
Generations Survey

Low awareness among Indians about generations’ labels & their own cohort: Ipsos Generations Report 2024

One-size-fits-all may not work for brands and could lead to missing business opportunities
Generations
Generation X Survey

Ipsos India showcases new thinking on Generations – busting popular myths about Gen Z & Gen X

Are marketers right about their targeting?
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Generation Z Survey

Liberal yet pragmatic, ambitious yet rooted in family ties, gregarious yet acutely individualistic, multitaskers, with a strong grip in personally steering their lives – Generation Z inspire their predecessors in every way:

Isobar-Ipsos #MeetTheZ Survey