Generation Z

a happy Gen Z couple sorting out food items
Health Publication

Gen Z and the Plant-Powered Plate: Trends and Insights

Brands that resonate will successfully transition plant-based options from niche appeal to mainstream acceptance, redefining food culture in young Gen Z India.
Generations: Finding Common Ground in a Changing World
Generations Publication

Generations: Finding Common Ground in a Changing World

Discover how generational shifts and demographic changes are reshaping consumer expectations.
Ipsos Generations
Generations Survey

Low awareness among Indians about generations’ labels & their own cohort: Ipsos Generations Report 2024

One-size-fits-all may not work for brands and could lead to missing business opportunities
Generations
Generation X Survey

Ipsos India showcases new thinking on Generations – busting popular myths about Gen Z & Gen X

Are marketers right about their targeting?
Ipsos | Data Dive | Mental health
mental health Survey

Data Dive: Gen Z women are struggling the most with stress, mental health issues

In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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Generation Z Survey

Liberal yet pragmatic, ambitious yet rooted in family ties, gregarious yet acutely individualistic, multitaskers, with a strong grip in personally steering their lives – Generation Z inspire their predecessors in every way:

Isobar-Ipsos #MeetTheZ Survey