How an underdog helped All(El)evate Honda from troubles
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
A case study on the Honda Elevate on how it has shaken up the pecking order in the Indian SUV market and helped Honda claw its way back from the brink. Read how a low-key launch defied all odds, trends and even a trepid media reception to emerge as a key competitor to well-entrenched market leaders. Learn about the simple yet interesting strategy that breathed life into a fading brand and helped restore its lost pride.
This article is authored by Aniket Katdare.
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