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Ipsos IndiaBus

Global Advisor Survey

7 in 10 Indians Report Being Happy, Even as Happiness Declines Sharply from Last Year

The overlap in drivers of happiness and unhappiness underscores a critical truth: access and absence of them, can decisively shape how Indians feel.

Indonesians most happy; Hungarians least happy.

Ipsos unveiled the 29 market Global Happiness Survey 2026 to mark International Day of Happiness on March 20th. India was placed 22nd in pecking order.

20.03.26

Consumer insights Survey

Hope around war in Ukraine ending in 2025 surges among Indians compared to 6 months ago: Ipsos Global attitudes to war in Ukraine

Citizens in 28 of 30 markets more optimistic of Ukraine war ending in 2025, versus 6 months ago

Indians and global citizens against their country being militarily involved in the conflict

23.05.25

Defence Survey

Urban Indians place highest trust in Defence Forces: Ipsos IndiaBus Trust in Institutions Survey

RBI & PM of Country among top most trusted institutions
Politicians, community leaders most distrusted
Media tied with religious leaders, in low trust score

25.03.25

Ipsos IndiaBus PM Modi's Approval Rating Feb 2025

Trends & perspectives Survey

PM displays strong performance in his approval rating, with women rating him higher than men: Ipsos IndiaBus PM’s Approval Rating

Regional approval rating differences widening – esp. between north and south

13.03.25

INDIAN CONSUMER MARKET Survey

More Indians interested than uninterested in ICC Champions Trophy 2025 tournaments; overwhelming excitement levels among those interested, across demographics – Ipsos IndiaBus Champions Trophy 2025 Survey

Only 17% aware of Pakistan hosting the tournament

27.02.25

INDIAN CONSUMER MARKET Survey

More Indians interested than uninterested in ICC Champions Trophy 2025 tournaments; overwhelming excitement levels among those interested, across demographics – Ipsos IndiaBus Champions Trophy 2025 Survey

Only 17% aware of Pakistan hosting the tournament

27.02.25

INDIAN CONSUMER MARKET Survey

Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey

Citizens cite religious, cultural experience, to meet holy men, social gathering, curiosity, as top reasons for interest in the religious fest

Maha Kumbh Mela seen to boost local economy

Concern around the impact on environment surfaces

20.02.25

What Worries the World Survey

Citizens back India’s growth story, though remain concerned about inflation and unemployment: Ipsos What Worries the World global survey

Global citizens too claim to be in the throes of inflation and high cost of living

13.02.25

Ipsos Love Life Satisfaction Survey 2025

INDIAN CONSUMER MARKET Survey

Indians, South Koreans and Japanese least satisfied with their love life: Ipsos Love Life Satisfaction Survey

The Ipsos Love Life Satisfaction 2025 - a 30-country global survey among 23,765 adults, to mark Valentine's Day.

13.02.25

INDIAN CONSUMER MARKET Survey

1 in 2 urban Indians believe country’s housing is on right track - Ipsos Housing Monitor

In this inaugural issue of the Ipsos Housing Monitor, 23 of 30 markets & most global citizens say their housing is on wrong track.

Ideal home for Indians: INNER CITY, DETACHED HOME

48% Indians say rising housing prices is a good thing; 6 in 10 Indians aspire to own their own home; 58% renters want to own a home.

High taxes, high interest rates and high property prices pose biggest challenges in housing

03.02.25

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