Insight Hub

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  What Worries the World Survey

  Inflation and unemployment remain top worries of urban Indians in June 2023: Ipsos What Worries the World global monthly survey

  Asians and Indians lead the way in optimism

  03.07.23
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  Ipsos IndiaBus Survey

  8 in 10 aware of the 2K banknote withdrawal from circulation RBI ruling – Ipsos IndiaBus Poll

  2 in 10 disapprove the move; 1 in 4 say they are affected by the RBI ruling

  03.07.23
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  Happiness Survey

  Minor dip in happiness in June 2023 – Ipsos IndiaBus Happiness Monitor

  Happiness depletes across most factors for urban Indians – family, health, friends, work etc.
  A pan India (covering 16 cities) monthly survey that captures happiness across key areas
  

  03.07.23
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  Trends & perspectives Publication

  82% APAC consumers agree 'I need to do more to look after my mental well-being'

  Mental health is as much of a priority as physical health. Look for
  ways to support both.

  26.06.23
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  Trends & perspectives Publication

  85% APAC consumers agree ' I would like more control over decisions about my health'

  While there is a widespread belief in the power of science to solve major health problems, people still want to retain control

  26.06.23
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  Trends & perspectives Publication

  74% APAC citizens wish they could slow down the pace of their life

  Busy, stressful lives mean that people need time out

  26.06.23
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  Trends & perspectives Publication

  57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

  The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past

  26.06.23
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  Trends & perspectives Publication

  83% APAC citizens say the world is changing too fast

  Helping people feel stable and valued helps them to deal with uncertainty and inequality

  26.06.23
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  Trends & perspectives Publication

  72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more

  There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.

  26.06.23
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  Trends & perspectives Publication

  85% APAC consumers agree that it is up to everyone to work out their own set of principles to guide their decisions

  Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice

  26.06.23
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  Trends & perspectives Publication

  74% APAC consumers think globalisation is 'good for my country'

  Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

  26.06.23