Sustainability

Cars rank among the least preferred modes despite strong aspirational pull; EV interest gains momentum

PBFIA–Ipsos report reveals how India’s digitally connected, health-first Gen Z is accelerating the rise of plant-based foods, with the potential to reach ₹5,500 crore by 2034.

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

Indians and global citizens excited and nervous about AI in equal measure – displaying a paradox

A strong case for nationalism emerges with 73% citizens believing in the criticality of defending one’s nation in the face of criticism

Global south countries most buoyant; Peru, South Korea and Japan emerge most pessimistic markets
Inflation stays top global and local worry.

The survey was conducted in 32 countries and among 23,745 respondents.

India is the only market across 32 markets believing increase in global average temperatures by more than +1.5° C is not that big a deal.

Ipsos India Leaders in Industry events, Media & News