Inflation

9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.

Most Global Markets Remain Downbeat, with Widespread Concern About the Future

Indians are increasingly confident while most of the world continues to feel their countries are on the wrong track, according to Ipsos.

Ipsos What Worries the World Global Survey

Ipsos What Worries the World September India Report 2025

Overall, six in ten global citizens feel their country is headed in the wrong direction, with 23 out of 29 markets expressing pessimism about the future. Australia showed notably polarized public opinion, reflecting a divided national sentiment.

Terrorism jumps up +11 points to sit as the 3rd biggest worry of Indians

Global south countries most buoyant; Peru, South Korea and Japan emerge most pessimistic markets
Inflation stays top global and local worry.

The survey also ranks issues facing every nation. And Indians continued to be concerned about inflation and unemployment the most. And were least worried about Covid19, social programmes and military conflicts.