Insight Hub

All content

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  Media Measurement Publication

  The Evolution of Entertainment in India

  Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits.

  21.01.20
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  Mobility Survey

  Global Divide on Social Mobility

  Ipsos' survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies.

  21.01.20
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  Artificial Intelligence Survey

  Cyber Coaxing: Nudge strategies in the age of AI

  Amit Adarkar, Country Manager, Ipsos India & Operations Director, Ipsos APEC & Geeta Lobo, Executive Director, Social Intelligence Analytics & Sciences, Ipsos India

  21.01.20
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  Survey

  Global attitudes toward gender in 2020

  Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.

  20.01.20
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  Survey

  How important is sustainable fishing when it comes to what you eat?

  More than 3 in 4 people support banning stores & restaurants from selling endangered fish.

  20.01.20
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  Global Advisor Publication

  Know your (and their) Vices

  Are marketers geared for evolving perceptions?
  Krishnendu Dutta, Country Service Line Leader, Market Strategy & Understanding (MSU), Ipsos India & Shiva Agarwal, Research Director, Innovation, Ipsos India
  
  

  17.01.20
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  Economy Survey

  92% Urban Indians optimistic Circa 2020 will be better than previous year; 83% bullish about performance of global economy

  Optimism, trends & concerns sum up this year’s - Ipsos Predictions 2020 Survey
  Circa 2019 was a disastrous year for India & Indians
  

  17.01.20
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  Survey

  January 2020 Global Consumer Confidence: a mixed picture

  Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.

  17.01.20
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  Survey

  January 2020 Global Consumer Confidence: a mixed picture

  Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.

  16.01.20
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  Religion Survey

  Nationalism Reboot – Saving the Sari

  Exhorting govt, marketing & advertising world, to promote the weaves

  13.01.20
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  Global Advisor Survey

  Unmasking the Quintessential Indian Male

  The definition of the ideal Indian male has been a maze!

  13.01.20