Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?
Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.
