PM Narendra Modi achieves an approval rating of 65% in September 2023: Ipsos IndiaBus Poll

According to the new wave of the Ipsos IndiaBus Poll, PM Narendra Modi has achieved an Approval Rating (AR) of 65% among urban Indians. 7% were neutral, 18% disapproved and 9% were undecided.

Zones, cities,  SECs, age groups, cohorts – How does Mr Modi stack up?

Zone wise, the approval rating outcome showed Mr Modi achieving higher rating in western India (80%), eastern India (73%), northern India (72%), though in southern India his approval rating was a measly 31%. Likewise, his AR was higher in tier 1 (76%), tier 2 (64%) and tier 3 (62%) vis-à-vis metros (58%). Interestingly, his AR was almost the same across SECs – SEC A (69%), SEC B (64%) and SEC C (63%).

Approval rating across the two genders was almost at par – women (65%) and men (64%). Similar trend was noticeable across age groups where his approval rating was steady – 18-30 year olds (66%), 31-45 years (64%) and 45+ (64%).  Also across the different cohorts, his approval rating was high – unemployed (75%), students (69%), employed (67%) and full time parent/ homemaker (63%), with the exception of the self employed (47%).    

Notably, those with higher education gave a higher approval rating of 70% to Mr. Modi versus those with lower education, who gave an AR of 61%.   

Parijat Chakraborty, Group Service Line Leader, Public Affairs, Corporate Reputation, ESG and CSR said, "PM Narendra Modi has achieved an approval rating of 65% on how Indians perceive his rôle as the prime minister of India. By and large across demographics Mr. Modi has received high approval ratings considering some respondents were undecided or were neutral. His disapproval in less than 2 in 10, while his approval is 2 in 3 of those polled. Only the residents of south zone and the self employed seem disgruntled. Under his stewardship India has been shining on several fronts, recently he has gathered new feathers in his cap of Chandrayaan 3, Aditya L1 and India successfully hosting the G20 Summit. He also has the gift of the gab and connects with audiences across SECs and age groups."       

Methodology:

Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, Tier 1, Tier 2 and Tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.