Insight Hub

All content

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  Trends & perspectives Publication

  82% APAC consumers feel that we are heading for environment disaster unless we change our habits quickly

  Climate change has become a visceral reality and people want collaborative leadership

  15.06.23
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  Inflation Publication

  Ipsos Update – June 2023

  Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  06.06.23
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  Customer Insights Publication

  Ipsos Global Trends 2023 India Edition

  Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.

  05.05.23
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  Brands Publication

  The shifting power of influence

  The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

  03.05.23
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  Sustainability Publication

  Ipsos Update – May 2023

  Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  03.05.23

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Generation Next Publication

  We need to talk about generations - Understanding generations

  Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.

  28.04.23
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  technology Publication

  ChatGPT and the rise of generative AI: navigating the changing landscape of AI

  While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

  17.04.23
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  Sustainability Publication

  Mapping the journey to sustainable pack: What consumers want

  Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).

  12.04.23
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  Customer Experience Publication

  Embedding ESG in Experience

  Strengthening customer relationships and doing right by the world.

  06.04.23
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  Ipsos Update Publication

  Ipsos Update – April 2023

  Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  06.04.23
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  Brands Publication

  Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

  Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

  09.03.23