Digital


Digital Publication

THE STATE OF DIGITAL MARKETING IN INDIA 2024-25

This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.
Digital Publication

The state of digital marketing: ETBrand Equity and Ipsos special report

The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
Ipsos Digital Survey

Ipsos India appoints Neha Munshi, Country Lead, Ipsos Digital

Her remit is to take Ipsos Digital offerings to current and prospective accounts for their repertoire of consumer surveys and provide a glitch free experience to clients in execution of projects.
technology Survey

Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies
Healthcare Publication

The time is now: Telehealth and rise of virtual care

Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
Digital Survey

Ipsos India to drive Online Research in a big way with Ipsos Digital platform

Launches its first tool, Fast Facts – a DIY, AI-supported, automated, agile market research tool for clients
Digital Survey

How Physicians evolved into Digital Doctors during the COVID 19 pandemic

An interesting POV by Monica Gangwani, Country Leader & Executive Director, Healthcare, Ipsos in India

Ipsos offering clients tech based alternatives, to offset lockdown challenges

Face-to-face interviewing has come to a grinding halt, for now

Cyber Coaxing: Nudge strategies in the age of AI

Amit Adarkar, Country Manager, Ipsos India & Operations Director, Ipsos APEC & Geeta Lobo, Executive Director, Social Intelligence Analytics & Sciences, Ipsos India