Ipsos Update – March 2024

Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

The polycrisis carries on, as new and old disruptive forces continue to shape brands and consumer expectations. However, at Ipsos we are constantly providing useful and reliable information to guide you through. Read the latest paper ‘From Chaos to Clarity’ to learn how to navigate these events.

This edition also examines the untapped potentials of out-of-home advertising and accessible user experience, as well as top level insights from corporate communicators on the issues facing them today.


In this edition:

Populism in 2024: Ahead of the biggest election year in history, our new 28-country survey finds widespread suspicion of elites, anti-establishment sentiment and a feeling that the system is broken.

What Worries the World?: Worry over rising prices has now been falling for four successive months. Meanwhile, concern about military conflict has overtaken terrorism.

Why Accessible UX Matters: Accessibility in user experience (UX) is moving from a ‘nice to have’ feature to a necessity for brands and organisations. Remember, accessible UX is good UX.

From Chaos to Clarity: The pandemic, inflation, geopolitical issues, market disruptions, and climate crisis are creating an economic storm. This paper outlines how businesses can navigate these tumultuous times.

Thinking Outside the Billboard: Out-of-home (OOH) advertising has the potential to deliver greater reach than other major media channels, yet it remains unexplored terrain for many advertisers.

Love Life Satisfaction: On average across 28 surveyed countries, a clear majority of those surveyed expressed happiness in their relationship. However, there are some outliers who aren’t so content.

Reputation Council 2024: This definitive report aims to understand the issues facing communicators and looks at the key trends today, like AI, global vs. local communication and corporate sponsorships.

US Election Special: A collection of the most recent research from our teams in the US, on what’s set to be a potentially divisive election. Delve into America’s polling on the hottest issues.

Also find a spotlight on the most influential brands in Canada, how life science companies should implement ESG policies and what the impact of Covid-19 has been on the mental health of the youth of America.

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