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  mental well being Publication

  Mental Wellness: The Changing Indian Attitude

  Mental Wellness - The Changing Indian Attitude;
  An Ipsos India Briefing by Rinku Patnaik, Chief Client Officer, Ipsos India
  

  18.03.21
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  Publication

  Consumer Consciousness

  A new survival strategy in an increasingly volatile world

  15.03.21
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  Publication

  Trading Up

  How has the pandemic impacted the positive momentum of premium brands?

  11.03.21
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  Publication

  We d̶o̶n̶'̶t need to talk about ads

  Why only some advertising gets talked about on social media and becomes famous

  10.03.21
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  Publication

  One year on, most don’t see an end to the pandemic before the end of 2021 – if at all

  Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year

  25.02.21

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

  Subscribe

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  Social Listening Publication

  Beyond Listening - Social Media, a compelling source of consumer Insights.

  Beyond Listening:
  Social Media - a compelling source of consumer Insights.
  Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
  

  23.02.21
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  COVID-19 Publication

  COVID-19 IS DEFINING THE NEW NORMAL EACH DAY

  COVID-19 IS DEFINING THE NEW NORMAL EACH DAY.
  
  A POV by Jeevika Kapadia, Research Director, Ipsos UU, India & Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India (Ipsos UU is the Qualitative Research Service Line of Ipsos)
  

  23.02.21
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  Insight Cloud Publication

  Diet, superfoods and wellbeing in India

  Diet, superfoods and wellbeing in India.
  
  
  Our new country briefing paper examines the latest food and wellness trends in India.
  

  07.01.21
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  Product Innovation Publication

  Opportunity in Crisis

  Opportunity in Crisis
  A POV by Krishnendu Dutta, Group Service Line Leader, Innovation & Market Strategy and Understanding, Ipsos India
  

  06.01.21
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  INDIAN CONSUMER MARKET Publication

  Ipsos India launches Utsavnama – a month long festival tracker

  Ipsos India has launched Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities, this festival season.
  
  

  10.11.20
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  Data Privacy Publication

  A growing unease: Data dilemmas of the connected Indian

  In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands, especially those which offer digital services.

  20.10.20