Insight Hub

All content

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  Social Media Publication

  Customer intelligence of audience attitudes on top 3 dating apps

  What people are saying online about Tinder, Bumble, and Hinge.

  19.10.19
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  South Korea Publication

  Flair South Korea 2020 - Customized & Connected

  The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.

  27.09.19
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  Social Media Publication

  Social media usage report

  An in-depth analysis of social media usage habits worldwide.

  04.09.19
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  Consumption Publication

  Ipsos Update - September 2019

  Our monthly round-up of research and thinking from Ipsos around the world.

  02.09.19
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  Social Media Publication

  Flair Ivory Coast 2019: Are we one? 10 key points

  Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.

  01.08.19

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Package Testing Publication

  Thinking Outside the Box, Bag and Wrapper

  Why now is the moment for sustainable packaging in Japan.

  30.07.19
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  Women Publication

  Is the Budget addressing the humble homemaker? POV by Krishnendu Dutta

  The Union Budget will be unveiled by Finance Minister, Nirmala Sitharaman on July 5th - her maiden Budget as FM

  02.07.19
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  Artificial Intelligence Publication

  Artificial intelligence: Four points of vigilance

  This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.

  12.06.19
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  Election Publication

  Ipsos Update - June 2019

  June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.

  03.06.19
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  Consumers Publication

  Mind the gap: Why what a brand promises and what it delivers matter

  What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

  31.05.19
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  Customer Experience Publication

  Designing a better mystery shopping programme

  A seven-step guide for organisations to derive more value from a better mystery shopping programme.

  31.05.19