Insight Hub

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  Women Publication

  Is the Budget addressing the humble homemaker? POV by Krishnendu Dutta

  The Union Budget will be unveiled by Finance Minister, Nirmala Sitharaman on July 5th - her maiden Budget as FM

  02.07.19
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  Artificial Intelligence Publication

  Artificial intelligence: Four points of vigilance

  This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.

  12.06.19
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  Election Publication

  Ipsos Update - June 2019

  June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.

  03.06.19
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  Consumers Publication

  Mind the gap: Why what a brand promises and what it delivers matter

  What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

  31.05.19
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  Customer Experience Publication

  Designing a better mystery shopping programme

  A seven-step guide for organisations to derive more value from a better mystery shopping programme.

  31.05.19

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Online Research Publication

  For the Love of Money? Motivation and engagement in Online Research Communities

  A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.

  29.05.19
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  Consumers Publication

  We see with our mind, not just with our eyes

  This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

  07.05.19
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  Social Media Publication

  Why we can’t live without digital media

  It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.

  29.04.19
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  Consumers Publication

  Hacking Human Behavior

  In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

  22.04.19
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  Communications Publication

  Selling Creative Research Short?

  How creative research can help measure and fuel long-term campaign effects

  04.04.19
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  Healthcare Publication

  Connected Health: A roadmap to success

  Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?

  29.03.19