Insight Hub

All content

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  Online Research Publication

  For the Love of Money? Motivation and engagement in Online Research Communities

  A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.

  29.05.19
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  Consumers Publication

  We see with our mind, not just with our eyes

  This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

  07.05.19
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  Social Media Publication

  Why we can’t live without digital media

  It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.

  29.04.19
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  Consumers Publication

  Hacking Human Behavior

  In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

  22.04.19
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  Communications Publication

  Selling Creative Research Short?

  How creative research can help measure and fuel long-term campaign effects

  04.04.19

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Healthcare Publication

  Connected Health: A roadmap to success

  Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?

  29.03.19
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  Business Publication

  Corporate Sustainability: Creating and Measuring Impact

  Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.

  25.03.19
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  Virtual Reality Publication

  Virtual Reality: Hype or the Future?

  Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

  22.03.19
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  Food & Beverage Publication

  The transforming foodscape of India

  Changing fast or changing slow? Seven key implications for the food sector

  19.03.19
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  Qualitative Publication

  Indian Moms prioritizing themselves: Ipsos Mothering Excellence Study 2018

  A comprehensive qualitative study conducted in 11 Asian markets to understand Mothering Motivations
  
  

  22.02.19
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  Society Publication

  Silvers – 60 is the New 30

  Are Baby Boomers on marketers’ radar?
  
  POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India
  

  22.02.19