As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
