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Consumption

Generations Survey

Ipsos Generations Report 2026 - Continuity Vs Rupture - Redefines Generational Thinking

First-time workplace cohort insights highlight evolving employee attitudes, while India retains a young consuming class advantage

20.05.26

Politics Survey

India makes positive strides in populist demands of citizens in the 6th wave of The Ipsos Populism Report 2025

A strong case for nationalism emerges with 73% citizens believing in the criticality of defending one’s nation in the face of criticism

19.06.25

Shopper Survey

3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping Fiesta Survey

Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode

18.10.24

Consumer Sentiment Survey

Consumer sentiment up for jobs; India ranks No.2 on National Index Score: LSEG-Ipsos PCSI August 2024

Citizens feeling the pinch around daily spends, savings and investments.

06.09.24

Consumer Confidence Survey

Consumer sentiment further improves and surges 2.8 percentage points for urban Indians in March 2024: LSEG-Ipsos PCSI

Big jump in sentiment for jobs; sentiment also up for personal finances, economy and investments

22.03.24

Consumer Confidence Survey

Consumer Confidence further rises for urban Indians in Feb 2024 – surges 2.9 percentage points: LSEG-Ipsos PCSI India 2024

Refinitiv has rebranded to LSEG (London Stock Exchange Group)

26.02.24

FMCG Survey

Slow rural consumption a worry for FMCG firms

Amit Adarkar, CEO, Ipsos India provides his perspective to Shuchi Bansal of Hindustan Times.

20.01.24

Consumer Sentiment Survey

Consumer sentiment improves for urban Indians in December 2023: Refinitiv-Ipsos PCSI, monthly India report

Sentiment up for personal finances and investments; down for jobs and economy

02.01.24

Consumer Confidence Index Survey

Consumer sentiment for urban Indians remains bullish in October 2023; inches up 1.9 percentage points - Refinitiv-Ipsos PCSI monthly survey

Sentiment up for economy, jobs, personal finances and investments

06.11.23

Consumption Survey

2 in 3 urban Indians excited about shopping this festival season: Ipsos IndiaBus Festival Poll

Apparels, sweets & snacks, prayer ritual materials, home décor items, dry fruits & chocolates, firecrackers, jewellery, consumer durables etc. top their shopping lists in the festival season

25.10.23

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