Consumption


Generations Survey

Ipsos Generations Report 2026 - Continuity Vs Rupture - Redefines Generational Thinking

First-time workplace cohort insights highlight evolving employee attitudes, while India retains a young consuming class advantage
Politics Survey

India makes positive strides in populist demands of citizens in the 6th wave of The Ipsos Populism Report 2025

A strong case for nationalism emerges with 73% citizens believing in the criticality of defending one’s nation in the face of criticism
Shopper Survey

3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping Fiesta Survey

Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode

Consumer sentiment up for jobs; India ranks No.2 on National Index Score: LSEG-Ipsos PCSI August 2024

Citizens feeling the pinch around daily spends, savings and investments.

Consumer sentiment further improves and surges 2.8 percentage points for urban Indians in March 2024: LSEG-Ipsos PCSI

Big jump in sentiment for jobs; sentiment also up for personal finances, economy and investments

FMCG Survey

Slow rural consumption a worry for FMCG firms

Amit Adarkar, CEO, Ipsos India provides his perspective to Shuchi Bansal of Hindustan Times.

Consumer sentiment improves for urban Indians in December 2023: Refinitiv-Ipsos PCSI, monthly India report

Sentiment up for personal finances and investments; down for jobs and economy