Insight Hub

All content

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  Flair Publication

  Flair Thailand 2017 - Beyond the concerns

  Welcome to Ipsos Flair, Thailand. Our 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country. 2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth.

  28.02.17
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  Business Publication

  3D Printing - The 3D Opportunity

  The genesis of a new realm of possibility in manufacturing and supply chain. 3D printing is truly revolutionary. The ability to print bespoke parts and products will transform industrial manufacturing as well as many other sectors including Healthcare.

  30.01.17
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  Insight Cloud Publication

  Insight Cloud

  Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.

  09.09.16
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  Device Agnostic Publication

  Device Agnostic

  A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).

  05.09.16
• Market Research Publication

  Business Consulting

  Ipsos Business Consulting provides practical advice for your business or organisation built on fact-based consulting approaches. We help business leaders and organisations worldwide build, compete, and grow in the marketplace by making idiosyncratic, permanent, and significant improvements in overall performance.

  05.09.16

• Our Newsletters

  Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.

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• Overnight Services Publication

  Overnight Services

  Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.

  04.09.16
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  Mobile Publication

  AppLife

  Applife is Ipsos proprietary app using mobile for qualitative research.

  27.08.16
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  Big Data Publication

  Big Data, Product Reviews and Behavioural Economics

  In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.

  24.08.16
• Audience Measurement Publication

  MediaCell

  MediaCell is a versatile solution with a number of potential applications.

  15.08.16
• EFM Publication

  Enterprise Feedback Management (EFM)

  Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.

  15.08.16
• Path to Purchase Publication

  Path to Purchase

  Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.

  15.08.16