Social Listening

Four criteria for picking the right consumer insights tool for your organization.

Beyond Listening:
Social Media - a compelling source of consumer Insights.
Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

Ipsos The Scent of an Emotion Study

A monthly round-up of Ipsos research and analysis from around the world.

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.

Authored by Shiva Agarwal, Research Director, Innovation, Ipsos in India & Ashwini Sirsikar, Country Service Line leader, Ipsos UU (Qualitative Research), Ipsos in India.

This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

An analysis of social conversations on coronavirus in India - By Geeta Lobo