Ipsos India POVs, Articles in 2024
- Anthony Dsouza Executive Director, Service Line Leader-Innovation
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Sakina Pittalwala
Executive Director
- Aisha Shaikh Senior Research Executive - Ipsos UU
- Maitreyi Menon Executive Director, Service Line Leader, Social Intelligence Analytics
Success in the age of DEI
In an exclusive article for MediaBrief, Anthony Dsouza Executive Director & Country Service Line Leader, Innovation, Ipsos India, explores the complex nature of success, arguing that it's not solely determined by intelligence (IQ). While IQ plays a role, other significant factors include socioeconomic status, family background, and personal traits like motivation and grit.Click here to know more
Gen X - The OG Harbingers of Change in India
This article delves into India’s forgotten generation—one that has had a ringside view of the many changes that Indian society has undergone in the last 50 years or so. The article discusses how brands can target this generation not only for their sheer economic potential but also how this generation can play a role in landing critical brand purpose-related messages. Click here to learn more
50 Women 1 Question
We asked 50 women in Ipsos from diverse backgrounds just one question: 'What is one piece of advice you'd want to give your younger self?’. Their responses, though unique, echoed similar sentiments. This video reminds us of the common experiences that unite us. Watch & learn about the lessons they shared. We invite you to leave a comment & share one piece of advice you'd want to give your younger self.
Gen X's representation in Valentine's Day Campaigns
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Maitreyi of Ipsos India, shares themes around love and relationships which are under-utilised and can be used in communicating Valentine's day in a more relevant and meaningful manner to Gen X.
Ipsos India Articles in the Auto Sector
Our Auto Experts have been very busy bringing out their POVs throughout 2024.
