The Most Influential Brands of India 2017
Indian homegrown brands race into the top 10 as research major Ipsos unveiled the findings of the Top 20 Most Influential Brands in India for 2016
According to the research, Yoga Guru Baba Ramdev magic has been spreading everywhere, this time his brand ‘Patanjali’ has featured in the fourth spot as a most influential brand of India. While, among the top ten brands, Six belongs to IT industry. As compared to last year, Amazon has gained its position and it has beaten Flipkart.
Top 20 most influential brands of India
| RANK | BRANDS | INDUSTRY |
| 1 | Information Technology | |
| 2 | Microsoft | Information Technology |
| 3 | Social Networking | |
| 4 | Patanjali | FMCG |
| 5 | State Bank of India | Financial Institution |
| 6 | Amazon | E-Commerce |
| 7 | Samsung | Smartphone and Electronics |
| 8 | Airtel | Telecom |
| 9 | Reliance Jio | Telecom |
| 10 | Flipkart | E-Commerce |
| 11 | Snapdeal | E-Commerce |
| 12 | Apple Inc | Smartphone |
| 13 | Dettol | Pharmacuetical |
| 14 | Cadbury | FMCG |
| 15 | Sony | Electronics |
| 16 | HDFC | Financial Institution |
| 17 | Maruti Suzuki | Automobile |
| 18 | Good Day | FMCG |
| 19 | Iphone | Smartphone |
| 20 | Amul | Dairy Products |
According to study, daily engagement with the consumer plays a vital role in building the influential brands. The brands assessed by the consumers on the basis of quality, experience, and value. Marketing spends and works towards the brand equity also consider as a factor to evaluate the influential brands.
The article was published in Buemat
