Search
-
Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey
Citizens cite religious, cultural experience, to meet holy men, social gathering, curiosity, as top reasons for interest in the religious fest
Maha Kumbh Mela seen to boost local economy
Concern around the impact on environment surfaces
-
Indian PR Industry Surges to ₹2,500 Cr in FY23; Expected to Nearly Double by FY30 - PRCAI-Ipsos-Astrum SPRINT Survey
AI, Business Outcomes, and Gen Z Workforce Leading Transformation
-
Outlook Among Indians 2025: A Mixed Bag of Hope and Concerns
As 2024 drew to a close, the sentiment among Indians reflected a nuanced mix of hope and caution regarding the year ahead. While there is a desire for improvement and a better future among Indians, there is also a recognition of the challenges and uncertainties that lie ahead.
-
Towards ethical, responsible and impactful use of ai in market research and data science - A Practitioner’s Perspective
Discover the future of Market Research and Data Science with AI, where innovation meets responsibility. As Generative AI reshapes the landscape, we're committed to harnessing its power ethically. By prioritizing transparency, integrity, and domain-specific insights, we ensure AI's potential is realized without compromising accuracy. Human expertise is our cornerstone, guiding AI to deliver unbiased and meaningful results. Join us in pioneering a balanced, responsible approach to AI, transforming data into impactful decisions.
-
Happy tidings – November sees further surge in happiness of urban Indians - Ipsos IndiaBus monthly Happiness Monitor
The west zone citizens and those from tier 1 cities, emerge happiest. The south zone shows major recovery in Happiness.
-
Ipsos Global Trends 2024
Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.
-
PM Modi’s Approval Rating (AR) remains steady at 70% in November 2024: Ipsos IndiaBus PM Modi’s Approval Rating
Same as August 2024 and May 2024 – 70%. In February 2024, AR had soared to 75%
Education, cleanliness and healthcare top performance areas
-
Ipsos Self Care Survey 2024
Explore the evolving self-care habits of Indian consumers with the Ipsos Self-Care Survey 2024.