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Beyond EVs and Ethanol: Balancing Energy Security, Consumer Value and Sustainable Mobility
This article explores India’s ethanol blending journey, examining its impact on energy security, sustainability, and the automotive ecosystem, while questioning whether higher ethanol fuels can deliver real value to consumers alongside national benefits.
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SEO Got Us Found. GEO Gets Us Recommended.
The article explains the shift from SEO to GEO, where brands must focus on being recommended by AI as consumer decisions become increasingly AI-driven. It emphasizes the need to build strong digital credibility and influence AI-generated recommendations across platforms.
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The Human Side of Electrification: Future of Mobility is More 'Behaviour', Less 'Batteries'
This article explores how consumer behaviour rather than just technology is shaping electric vehicle adoption, introducing three key mobility mindsets and the Human Readiness Matrix. It highlights why different powertrains such as BEVs, PHEVs and hybrids appeal based on lifestyle, flexibility and readiness for change.
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In a World of Growing Uncertainty, Singaporeans, Malaysians and Indians Remain Most Positive About Their Country’s Direction
3 in 4 Indians say Economy in good shape
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Indian Direct Selling Industry Outlook 2025
A defining year for India's direct selling sector — exploring regulatory milestones, market expansion, and the industry's growing contribution to national employment and GDP.
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Consumer Sentiment of Urban Indians rebounds in July, up 3.2 percentage points: LSEG-Ipsos PCSI July India wave
Sentiment up for economy, jobs, personal finances & investments
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Conflict Abroad, Caution at Home: Indians Back Rule-Based Support for Refugees, But Remain Deeply Sceptical of Refugee Claims
Ipsos World Refugee Day 2026 Survey finds Indians favour policy-led support for those displaced by the Iran-Lebanon conflict, want international organisations to shoulder refugee funding, and question the authenticity of many refugee claims
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Four of India’s Favourite Teams Still in the Hunt as Football World Cup 2026 Fever Sweeps the Nation
Ipsos survey finds overwhelming fan engagement among urban Indians, with Argentina, England, France and Spain keeping World Cup hopes alive while the tournament delivers strong opportunities for brands
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India ranks No. 3 in Global Optimism as Citizens Back Stability Today and Innovation for Tomorrow
Economic optimism in India remains strong, with 75% of urban Indians confident about the economy, compared to just 36% globally.