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A Report Card for a Billion+ Minds
The 2025 Ipsos Education Monitor highlights concerns about inadequate teacher training, outdated curriculum, unequal access to education, and overcrowded classrooms among Indians
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Shopper Decision Trees Supporting Category Management Strategy
How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.
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The State of Digital Marketing in India 2025-26
The fourth edition of the ET Brand Equity–Ipsos “The State of Digital Advertising in India 2025-26” report reaffirms the strength and scale of digital advertising in the country.
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The Untapped Power of Subscription: India’s Next Big Consumer Play
Subscription is no longer about commitment to a brand – it is about the brand committing to you.
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Software-Defined Vehicles: The Digital Revolution
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research
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Beyond the Badge: The Rise and Fall of Model Brands
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research
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The Connected Car Revolution
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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The Cabin Evolution Journey
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
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India's Direct Selling Industry: A Story of Resilience and Growth
This report highlights the direct selling industry's role as a powerful catalyst for economic empowerment, successfully integrating traditional and modern business practices.
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PERSONAS IN THE AGE OF AI
At Ipsos, we champion the unique blend of Human Intelligence (HI) and Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights for our clients.