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Ipsos Duel
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Luxury Reimagined: How India's Timeless Culture is Shaping its Luxury Future
India is building something unique: a luxury ecosystem powered by modern infrastructure, expanding simultaneously across geography and digital channels, creating the world's most dynamic luxury market
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Gen Z and the Plant-Powered Plate: Trends and Insights
Brands that resonate will successfully transition plant-based options from niche appeal to mainstream acceptance, redefining food culture in young Gen Z India.
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Gen Z and the Plant Powered Plate: Young Indians Are Fueling the Next Wave of Plant-Based Food Growth
PBFIA–Ipsos report reveals how India’s digitally connected, health-first Gen Z is accelerating the rise of plant-based foods, with the potential to reach ₹5,500 crore by 2034.
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Between Progress and Tradition: How Indians View Women’s Equality and the Enduring Appeal of the Retrosexual Man
Ipsos 29 market International Women’s Day Report
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India's Obesity Paradox: Active help-seeking coexists with critical gaps in health risk awareness
High engagement contrasts with critical blind spots about risk.
New findings from 14-country study released by Ipsos on World Obesity Day 2026. -
India Ranks Lowest in Partner Satisfaction, Among Bottom Three on Love Life Satisfaction Index: Ipsos Global Survey 2026
The survey reflects gaps in emotional connection & fulfilment
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Wonder, Worry, and the Weight of Choice: Ipsos Global Trends 2025 Reveals How Indians Navigate AI, Trade, and Life in a Rapidly Changing Economy
These insights are interpreted through the Ipsos Theory of Change, which shows how broad macro forces, such as technological acceleration, geopolitical shifts, and economic developments, drive shifts in attitudes, behaviors, and markets, which then manifest as local signals in countries like India. This layered approach allows brands, policymakers, and organisations to anticipate change and respond strategically.
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Optimism Soars in India, Up 7% in January 2026
Indians are increasingly confident while most of the world continues to feel their countries are on the wrong track, according to Ipsos.
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From Need to Crave: Ipsos Decodes the Role of Brand in Shopper Decisions
Across this spectrum of categories, understanding consumer motivations for purchase offers valuable direction for marketers. These insights highlight the key drivers shaping purchase decisions and enable brands to consciously reorient their marketing strategies and campaigns, grounded in a deeper understanding of how and why consumers choose.