An ornage car in a large workshop - AI generated image
An ornage car in a large workshop - AI generated image

Ipsos Auto Scoops 2025

Ipsos's Quarterly Newsletter for our Automotive domain clients.

Ipsos Auto Scoops is a quarterly newsletter authored and curated by the Automotive sector expert group at Ipsos India. The Newsletter is sent as a digest that distils the latest happenings in the Automotive sector, offering readers an understanding of industry developments and relevant consumer perspectives. The team layers their domain expertise onto the information, providing a nuanced, expert perspective for our clients. 

We hope you enjoy reading these thought pieces as much as we have enjoyed writing them.  

The author(s)

  • Balaji Pandiaraj
    Executive Director, Service Line Leader-Customer Experience

More insights about Automotive

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    The New Automotive Currency: Connected and Digital

    This article explores how technology is transforming India’s car-buying journey, shifting consumer focus from traditional factors like mileage and performance to connected features, digital experiences, and software-driven value that enhance convenience, safety, and overall ownership experience.
  • A three-panel visual showing E20 ethanol fuel usage, sustainability symbolism, and fuel efficiency in a modern automotive context.
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    Beyond EVs and Ethanol: Balancing Energy Security, Consumer Value and Sustainable Mobility

    This article explores India’s ethanol blending journey, examining its impact on energy security, sustainability, and the automotive ecosystem, while questioning whether higher ethanol fuels can deliver real value to consumers alongside national benefits.
  • A visual showing the shift from SEO to GEO, highlighting the move from search optimization to location-based targeting.
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    SEO Got Us Found. GEO Gets Us Recommended.

    The article explains the shift from SEO to GEO, where brands must focus on being recommended by AI as consumer decisions become increasingly AI-driven. It emphasizes the need to build strong digital credibility and influence AI-generated recommendations across platforms.

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